Dyson
See the CleanDyson’s green laser reveals what others can’t see, illuminating the invisible and making every clean-up feel revolutionary. Precision, intelligence, and power come together to help you see the unseen.
Dyson. See the Clean.
NONTRADITIONALThese billboards change as night falls. By day, the message looks simple. At night, lights reveal a hidden layer and just how dirty the billboard actually is. It’s all about making people see what they’d normally miss. Simple, sharp, Dyson.
TRADITIONALThe print ads are just as clever. They start with a mess and a question. Peel back the sticker and the message shifts, showing what clean really looks like. It’s all about making people see what they’d normally miss. Simple, sharp, Dyson.
Copywriter: Addi Zimmerman
Art Direction: Brooklyn Staten
Art Direction: Wilson Seneca
Content Creator: Moroni Wright
